In this course, the students must carry out a study on the tools that they will use for their marketing and online communication. They must also develop the platforms that they have considered necessary in their marketing plan after having done a study of customer-focused design. In this phase, the students must: a) know the context of use in which the potential client will come into contact with their online tools (recreational, professional, academic, social, etc.), b) determine the needs that the user will have when making use of its services, c) design solutions for those needs and, finally, d) assess whether the executed improvements will cover such needs.
- Teacher: Antonio L. Amores
- Teacher: Shaughnn Raschid Muller