In this course the students will learn to manage the risks and crises that can occur during the digital communication process. For this, a risk prevention plan will be drawn up, which ensures that the communication process that the students are carrying out is carried out with credibility, responsibility, transparency, and authenticity. Students will also be prepared to act when a crisis has already occurred. For this, it will be necessary to identify the trigger of the crisis, propose solution, implementation and verification processes were successful. All this will prepare students for adverse situations that may occur in the future in their professional practice.
- Teacher: Joaquín Vidal López