The students must propose a marketing strategy for a newly created company (or a company that is already operating and in which they are already working). They must reflect and deepen their knowledge on aspects such as, but not limited to, organic searches, presence in social networks, paid advertising, and the appropriateformat for the web platform. After this process of reflection and study, the students must develop, before the end of the course, a marketing plan that serves as a guide for action in the rest of the subjects of the master’sprogram.
- Profesor: Dr. Richard Nuñez-Lawrence