Once the digital platforms have been created, work will be done to optimize their operation on mobile devices. It will be checked if making small changes is enough for these platforms to work efficiently, or if it is necessary to make larger changes. The possibility of designing modes of interaction created specifically for mobile devices (such as mobile applications), or marketing campaigns in which the only mode of interaction between the user and the service provider is through the mobile will also be considered. On the other hand, the analytics of the platforms created to detect deficiencies in the design will be studied in greater detail, as well as the trends and growth opportunities of the company.
- Profesor: Dr. Richard Nuñez-Lawrence